Tuesday, February 3, 2015
Logo Critique
1: Netflix- When I look at this logo the first thing that comes to mind is a big movie theatre. The bright red seems to be the theme of most movie theatres. They all have red floors, seats, popcorn buckets, and it reminds me of the red carpet. The font is big and bold, and really stands out, just like the Hollywood sign.
2:Miller High Life- Also referred to as the "Champagne of Beer", this delectable drink is my favorite beer. It was put on the market in 1903, and the logo has not changed much. Considering that the logo has not changed for over a century, it must be working pretty well. I feel that the target audience is working class, and poor college kids. It's a cheap beer, but it's logo and nickname make it seem like a classy brew. The logo is timeless, and over time has become very well known and recognizable.
3:Nintendo- Like the High Life Logo, this one is very recognizable, and has not needed very much change over the years. This logo is very simple, but the computerized text, red font, and the oval shape make it unique. Any word could be portrayed in that style, but I would still think of Nintendo right away. Nintendo's target audience is everyone, because it is known and loved by everyone. As long as it remains a highly popular game system, I don't think the logo will change.
4:Wu Tang Clan- The Wu Tang logo is not a particularly well known emblem, but is definitely recognized by it's fans. The logo is very abstract, and the bright yellow on the black background creates a heavy contrast. The target audience for Wu Tang when they began was definitely groups of younger, inner city young adults. The black and yellow combo is very appealing, and widely used. Once someone sees the logo, or becomes a fan, the logo becomes very recognizable.
5:Patagonia- This clothing companies target audience is outdoorsmen, or just anyone looking to stay warm. The logo has a very rough and durable style to it, and the color scheme reminds me of a sunset. Patagonia is a seemingly uninhabitable region in the mountains of southern South America. The terrain is rugged and dangerous, but equally as beautiful. I feel that the company is trying to show that their products are tough and durable, but also stylish.
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